Joe Lee
UX/UI Designer | Webflow Developer | 9:00 AM — 8:00 PM EST ⛈
Combining creativity with technical expertise, I leverage my design and development background to craft forward-thinking solutions while staying up-to-date with trends.
About
Projects

Hey, I'm Joe Lee, a UI/UX designer and Webflow Developer with over 4 years of diverse experience. I specialize in crafting visuals that effectively communicate messages and bring brand stories to life.
My expertise includes designing product showcases, promotional & corporate websites, combining creative development with a wide range of tools. I’m dedicated to delivering innovative, impactful solutions tailored to meet each client’s unique needs.
Expertise & Skills:
- User Experience
- User Interface
- Graphic Design
- Webflow Development
- Market Research, Competitive Analysis
- HTML, CSS, JS, GSAP, Barba.js, Node.js (basic level)
Freelance | UX/UI Designer, Webflow Developer
August 2023 - Present
- Identified competitor gaps through market research, helping clients stand out
- Translated user pain points into design solutions, increasing engagement
- Designed high-converting interfaces that balanced branding and performance
- Created animations with GSAP & JavaScript for smooth, high-performance UX
- Engineered custom functionality (HTML, CSS, JS, GSAP, Barba.js) for app-like experiences
- Built complex Webflow CMS architectures that streamlined content management and reduced maintenance overhead
- Developed secure backend solutions with Node.js, Netlify, and Heroku to extend Webflow capabilities, including form handling, third-party integrations (Airtable, Slack, email), and authenticated areas
- Providing support for my clients to ensure they have the best experience while working with their newly finished website
- Delivered post-launch support with detailed documentation, ensuring clients could manage and scale their websites independently
Professional development | Career Break
Mar 2023 - Jul 2023 (5 months)
Took a 5-month career break to advance my design and development skills, mastering Webflow, GSAP, and Barba.js. This upskilling allowed me to deliver high-value client solutions with sophisticated interactions and maintainable code
Spans | UX/UI Designer, No-Code Developer
August 2021 - February 2023 (1 year 7 months)
- Designed high-converting promotional websites that boosted user acquisition and increased session duration across client campaigns
- Engineered advanced Webflow solutions, including custom filtering, while ensuring fast load speeds across all devices
- Created social media assets that improved click-through rates and supported conversion goals
AVS Web | UX/UI Designer, No-Code Developer
March 2021 - July 2021 (5 months)
- Designed high-converting landing pages and websites with clear user pathways to drive business goals
- Created branded visual assets for digital marketing, ensuring consistency and strong brand recognition
- Built high-performance no-code websites with custom code enhancements for advanced functionality and easy maintenance
Figma
Webflow
GSAP
HTML, CSS, JavaScript/jQuery
barba.js
Node.js
Claude
ChatGPT
theme:
tools.pdf
Housing Futures
Steps: